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Instagram Metrics – Statigram Offers a Quality, Free Option

Measure, measure, measure. No social media strategy is complete without the ability to test your activity. To do so, requires access to useful and meaningful metrics. For Instagram users, a good and...

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Integrating Social Media with Traditional Media Relations

Social media works best when it’s integrated with traditional media relations efforts, such as news releases and news conferences. The inverse is also true. Which is why I love this example of social...

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Three Reasons Why You Want to Do More Online in 2014

It’s never too early to start planning, especially when it comes to next year’s budget. As for that budget, it should include money for online and social media under the communications heading. If it...

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3 Tips for AFTER #GivingTuesday

It’s the day after #GivingTuesday and your organization is flush with first-time donors. You had a strategy to boost participation and acquire new donors. That strategy worked great, but now what?...

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Double Your Fundraising By Asking Donors NOT to Give [STUDY]

Want to double your online giving results? Simple …just make it easy for your donors not to give. As counterintuitive as that sounds, a recent study highlighted in this John Haydon blog post tells us...

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Colgate Raises $5.1 Million in 24 Hours with Online (Radio)

Online fundraising and crowdfunding can do more for your major gift program than it can for your annual fund. No, really. I’m serious. Here’s my evidence – Colgate University raised $5.1 million – the...

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Alumni Participation Will Continue to Affect US News Best Colleges Rankings

Alumni participation’s influence on the US News rankings is something development professionals should be celebrating. I have great news for higher education development professionals – alumni...

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3 Things to Guarantee Your New Platform Leads to Online Fundraising Success

Finally, you get the green light to purchase that fundraising or crowdfunding platform that gives you all the tools you need to start raising real money online. Personal fundraising pages for your...

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Creating Donor Centric Content Through Segmenting and HyperTargeting

Facebook ads, email, targeted content marketing …with the help of technology, we practically have the ability to know our donors better than themselves. Smart nonprofits will (responsibly and...

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10 of the Best Higher Ed Online Giving Days

In case you haven’t noticed, online giving days have become kind of a big deal in higher ed. The million dollar+ day is no longer the miracle campaign only the best and most prestigious schools can...

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